Vyv Fashion: Vibrant Fashion, Your Style, Your Voice

At Vyv Fashion, our mission is simple: to empower you to discover and express your vibrant personal style with confidence and creativity. We believe that great fashion starts not with blindly following trends, but with understanding the fundamentals of style—the elements that make outfits work, reflect your personality, and make you feel amazing. Whether you’re exploring capsule wardrobes, experimenting with different aesthetics, or mastering the art of accessorizing, Vyv Fashion will guide you through the “why” of style principles and the “how-to” cultivate your unique fashion voice.

Our Story

vyvfashion was co-founded by Céline Laurent and Mia Laurent, sisters with a shared vision of making fashion more personal and empowering. Their years of experience styling for magazines, celebrities, and everyday individuals have been shaped by a shared philosophy: fashion should be a celebration of individuality and a tool for self-expression. Seeking to reach a wider audience and demystify the world of style, Céline and Mia created vyvfashion as a platform for accessible and inspiring fashion guidance.

Céline brings her expertise in high fashion and a focus on classic elegance to Vyv Fashion, while Mia infuses her understanding of street style and a passion for diverse and inclusive fashion trends into every style guide and lookbook. Together, they’ve explored fashion scenes and style movements from around the world (from Parisian runways to Tokyo street style) to curate a collection of inspiration and advice that spans aesthetics, body types, and budgets—all united by timeless principles of personal style.

Why we started Vyv Fashion

Unlike many fashion magazines focused solely on trends and consumerism, Vyv Fashion goes deeper into the principles of style and self-expression. Yes, you’ll find inspiring lookbooks and trend reports, but you’ll also learn the why behind effective styling choices. Why is fit and proportion important? How does color psychology influence your outfit? When does accessorizing elevate a look? And how can understanding your body shape transform your wardrobe? By mastering these elements, you’ll unlock endless possibilities in developing your vibrant personal style withVyv Fashion.

We celebrate the beauty of individuality, self-expression, and the joy of fashion. Vyv Fashion isn’t about achieving unattainable runway perfection; it’s about experimentation, discovering what styles resonate with you, and savoring the process of building a wardrobe that reflects your unique personality. That’s why Vyv Fashion encourages you to trust your instincts, adapt trends to your own taste, and above all, enjoy the journey of discovering and expressing your vibrant fashion voice.